A suite of performance-oriented services for the sports betting industry

Oddsserve’s unique infrastructure enables a powerful extension to the website content with bookmaker information.

Data is matched at the event level in real-time, and in combination with audience statistics, Oddsserve is able to deliver the right ad, to the right customer, at the right point in time.

This new dimension, addressing specific audiences for both bookmakers and publishers, results in a higher acceptance rate, ultimately increasing interactions, conversion rates, and customer satisfaction.

Our Creative Engine provides a powerful ad-environment for bookmakers and publishers alike.

Through our Creative Engine, we enable dynamic display banners, odds calculators and landing pages for bookmakers, whilst publishers and live score providers can enjoy seamless native integrations based on our unique algorithm for text and event analysis.

We help all of our clients fully integrate our solution into their product design. The Creative Engine allows clients to choose to use our years of experience to provide 100% tailor-made assets relevant to their audiences.

Data is the most valuable resource in business today. Based on user interest and utilizing artificial intelligence, we are able to build highly targeted audience groups.

Oddsserve also offers the feature of combining online marketing data with other sources. This allows for segments to be created within the audiences, which can be used for further individual re-marketing activities - increasing relevance for the user and thus enhancing ROI of every campaign.

We take responsible advertising and handling of personal data very seriously and so all clients can be guaranteed that we strictly comply with all data protection and privacy rules, at all times.

An integral part of any successful campaign is the leveraging of actionable information for decision making and management. Oddsserve’s Business Intelligence and Data Analysis combine high-performance analytics and machine learning with ease of use to get „at a glance“ insights on performance and KPIs. This allows us to gain insight into the user funnel and boost conversions.

Our reporting dashboards are designed and custom tailored to the specific needs of our clients: accessible from anywhere, it ensures that our customers always have data-driven and up to date answers to their reporting needs at their fingertips.